McDonald’s new ‘green’ programme, introduces paper coffee cups

McDonald’s new ‘green’ programme, introduces paper coffee cups

10:26 PM, 27th March 2012
McDonald’s new ‘green’ programme, introduces paper coffee cups

ILLINOIS, US: As part of its green efforts, McDonald’s will test paper coffee cups instead of the current foam cups in 2000 of its US locations. During the pilot run, McDonald’s will use paper cups, which are double in thickness in order to keep hot beverages from causing issues for customer hands. The stores under the pilot programme will have the new paper cups in nearly 2,000 locations, comprising of 15 per cent of McDonald’s stores.

Part of McDonald’s resurgence in recent years has been because of their new McCafe drinks and improved roasted coffee. This is one segment that the company cannot ignore. The pilot programme will look to phase out polystyrene beverage cups (hot beverages have still been served in polystyrene) in the decided locations. The data collected from this programme will help McDonald’s guage customer opinion and how the cups perform overall before making a decision on a potential complete switch.

International health organizations such as the International Agency for Research on Cancer have suggested that styrene in any form could have links to cancer. Hence companies like McDonald’s are trying to eliminate styrene from their packing materials. Word of the test was first revealed by As You Sow, an Activist group, which at the last McDonald’s shareholders meeting submitted a proposal to assess beverage container impacts and develop packaging recycling goals.

“This is a great first step for McDonald’s and we hope it will lead to a permanent switch to paper cups in all of its restaurants. Given the company’s history of using high levels of recycled content in other food packaging, we hope that it follows suit with its cups and also establishes a robust recycling programme for post-consumer waste left in its restaurants,” said Conrad MacKerron, Senior Programme Director, As You Sow.

© WOC News



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