Merck launches new silver shine pigment its Ronastar range

Merck launches new silver shine pigment to its Ronastar range

8:06 AM, 23rd November 2016

DARMSTADT, GERMANY: Merck expands its Ronastar high-performance pigments portfolio with a new silver premium pearl luster pigment, Ronastar Frozen Jewel.

This has an intense frosty-brilliant shine and outstanding hiding power. The new pigment imparts a unique, intense silver sparkle to premium cosmetics and high-quality body care products.

Advanced multilayer technology Smooth glass platelets (inorganic calcium-aluminum borosilicate) coated with multiple layers of metal oxides are the secret behind Ronastar Frozen Jewel. The particles with a size ranging from 20 to 200 µm provide a very high reflection of incoming light – and measurably stronger than other effect pigments with similar product properties.

Cosmetics and care products with a cool charm show up the pigment as a white powder with a silvery sparkle. If used on its own, Ronastar Frozen Jewel appears like a pure, sparkling silver – when combined with other cosmetic colourants it imparts a frosty silvery shimmer to strong colours. This allows a broad range of applications for cosmetics and care products, providing a distinctly cool, brilliant charm: The pigment innovation imparts a certain “wow” effect on loose or compact powders and eye shadows as well as lip makeup and nail polish. Its innovative frosty appearance perfectly supports cool product concepts of refreshing or cooling body and shower gels.

“Thanks to its state-of-the-art multilayer technology, even smallest concentrations of Ronastar Frozen Jewel develop a maximum frost effect and exceptional hiding power,” said Alexander Peters, head of global marketing decorative materials at Merck.

© Worldofchemicals News 

0 Comments

Login

Your Comments (Up to 2000 characters)
Please respect our community and the integrity of its participants. WOC reserves the right to moderate and approve your comment.

Related News


CPhI & P-MEC round table: aims to make India a Pharma Super Power

MUMBAI, INDIA: CPhI & P-MEC, one of the most significant event of UBM India witnessed the CEO Round Table, in association with West Pharma. The e ...

Read more
Stanford researcher bags BASF, Volkswagen’s science award

WOLFSBURG / LUDWIGSHAFEN, GERMANY: BASF SE and Volkswagen AG (VW) presents its “Science Award Electrochemistry 2016” to Dr William Chueh f ...

Read more
Brenntag holds topping-out ceremony for new headquarters in Essen

MULHEIM, GERMANY: Brenntag AG holds a topping-out ceremony for its new company headquarters, located Gruga Carree in Essen (Germany). It was held toge ...

Read more
UBM India unveils 10th edition of CPhI & P-MEC event

MUMBAI, INDIA: The 10th-anniversary edition of UBM India’s signature event, CPhI & P-MEC India 2016 was officially launched this year. It is ...

Read more
Scientists successfully develops blood cells from skin cells

SINGAPORE: A team of scientists led by A*STAR’s Genome Institute of Singapore (GIS) and Institute of Molecular and Cell Biology (IMCB) have arti ...

Read more
Clariant, Sicpa unveils new protection solution for medical devices

MUMBAI, INDIA: Clariant and Sicpa SA, a trusted provider of global security solutions, have collaborated to develop and unveil a strong integrated pro ...

Read more
www.worldofchemicals.com uses cookies to ensure that we give you the best experience on our website. By using this site, you agree to our Privacy Policy and our Terms of Use. X