Momentive Specialty Chemicals, MicroBlend Joint Venture Company Cali Colombia

Momentive, MicroBlend to establish JV company in Cali, Colombia

6:42 AM, 6th August 2013
Momentive Specialty Chemicals New Joint Venture
Mel Sauder, President, Latin America, MicroBlend.

COLUMBUS, US: Momentive Specialty Chemicals Inc (MSC) and MicroBlend Inc have formed a new joint venture company located in Cali, Colombia. The new company, to be called MicroBlend Colombia SAS, will support MicroBlend’s revolutionary ‘automated paint machine system’ (APM System) with the necessary liquid components for making fresh paint at the point of sale in Colombian home centre stores while occupying less than 120 square feet.

The systems dispense the exact amount of raw material components and colourant to produce multiple qualities of interior and exterior latex paints and primers in any colour and sheen. Retailers receive significant value by installing the MicroBlend systems, which enable them to significantly reduce inventory and floor space dedicated to their paint operations and offer their customers more choices in quality, size, sheen and colour.

“MicroBlend systems have been working in Colombia for three years with great customer acceptance. We were looking for a proven manufacturing partner to complement our expansion into Latin America and are excited for Momentive Specialty Chemicals to partner with us in this joint venture. Together we will be able to effectively supply and service the Colombia market with both APM Systems and high-quality fresh paint,” said Mel Sauder, President, Latin America, MicroBlend.


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