Mylan, Disney jointly create awareness about life-threatening allergies
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Mylan, Disney jointly create awareness about life-threatening allergies

6:46 AM, 13th August 2015
Mylan, Disney jointly create awareness about life-threatening allergies
The website MyAllergyKingdom.com, a joint effort by Mylan and Disney, is helpful in finding resources for families managing potentially life-threatening (severe) allergies.

HERTFORDSHIRE, UK/PITTSBURGH, US: Mylan NV launched new resources featuring Disney content and programming, designed to help families living with potentially life-threatening (severe) allergies understand the importance of anaphylaxis awareness and ensure they are ready to respond in case the allergic reaction (anaphylaxis) occurs. 

The unique multimedia content, created by Disney in collaboration with Mylan, focuses on the importance of having an anaphylaxis action plan in place, the critical first step of which is avoiding allergic triggers. The resources include an educational website -MyAllergyKingdom.com, a children’s story book and cookbook, and food allergy-friendly programming at the 2015 epcot international food and wine festival this fall.

“Mylan has been a leader in the efforts to educate families about severe allergies, the importance of being ready to respond to anaphylaxis. Our expertise coupled with the magic of Disney storytelling can help support families managing severe allergies in an effective and engaging way,” said Heather Bresch, Mylan CEO. “We are thrilled to be able to bring these initiatives to life for the nearly 43 million people affected by severe allergies across the country who need support.”

The website MyAllergyKingdom.com will provide helpful features for families managing severe allergies, including recommendations, tips and real-life stories from experts and parents.

Later this year, Mylan will distribute two books created by Disney Publishing Worldwide for families living with severe allergies. “Show & Tell Scout” is a children’s story book featuring Scout, a young fox living with severe allergies to peanuts and milk. With the help of Mickey Mouse and friends, Scout learns how to teach his friends – and readers – about how he manages his severe allergies, including the importance of having an anaphylaxis action plan. A cookbook featuring more than 40 unique recipes inspired by some of the most beloved Disney characters will also be available this year.

This fall, Mylan will sponsor a series of food allergy-friendly programs and culinary demonstrations. The events will feature notable chefs and food-allergy moms sharing recipes free of the top eight food allergens and highlighting tips about how to manage a severe allergy, whether at home, dining out, or on vacation.

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