PPG unveils 2017 colour ofyear: violet verbena

PPG unveils 2017 colour of the year: violet verbena

7:02 AM, 28th June 2016
PPG unveils 2017 colour of the year: violet verbena
Violet Verbena blends perfectly with many different surroundings, like a chameleon. It looks polished yet playful in a child’s room, and it is calming enough to be used in hospitals or other spaces that require tranquility.

CRANBERRY TOWNSHIP, US: PPG Industries has unveiled its 2017 colour of the year: violet verbena, a grayed-off, moody purple with a chameleon-like presence.

The PPG paints brand’s 2017 colour of the year is a unique violet hue with a quality that allows it to adapt to surrounding environments and complement a variety of design aesthetics. When paired with dark neutrals, the colour unveils gray undertones, but when paired with whites, it reads as a purer purple, according to the company.

Violet Verbena blends perfectly with many different surroundings, like a chameleon. It looks polished yet playful in a child’s room, and it is calming enough to be used in hospitals or other spaces that require tranquility, said the company.

Violet verbena serves as an ideal evolution of the bohemian, gypset (gypsy-jetset) consumer lifestyle that has been trending recently. As this type of consumer shifts in to new attitudes and experiences – they are becoming more mindful, more mystic, and more deeply involved in spiritual exploration and fascinated with cosmic exploration. Consumers are drawn to the galactic dark colours that combine deep purples, blues and greys to create an intriguing futuristic vibe,” the company said.

“Violet Verbena is at once as nostalgic as it is modern. It’s substantial in a world that can sometimes seem so temporary, luxurious in a harsh world that needs pampering, and introspective and private in an invasive world,” said Dee Schlotter, senior colour marketing manager, PPG. “Purple was unanimously selected as the 2017 colour of the year by PPG’s global colour experts for its distinctive qualities. We are seeing this shade of violet on the runway in fashion, and in textiles for the commercial and residential segments.”

Schlotter cited a new era of consumer mindsets as part of the reason that the PPG paints brand selected violet verbena as the hottest colour for 2017. These new attitudes defy convention and blend ideations of gender, relationships, careers, workplaces and living spaces, she said.

“Consumers now embrace the middle ground between masculine and feminine, young and old, and work and leisure. Violet verbena’s blending of gray and violet reflects that middle ground,” Schlotter said.

“The colour is a modern choice for interiors and furnishings, yet it is elegant enough to be incorporated into traditional designs,” she continued. “Violet verbena is colourful enough to make a statement, but it can also be considered neutral with its gray undertones.”

© Worldofchemicals News


Read the latest news from PPG:

PPG to acquire US coatings service provider MetoKote

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