Raymond Reliance Industries launch eco-friendly range fabrics

Raymond and Reliance Industries launch eco-friendly range of fabrics

6:25 AM, 10th April 2019
Ecovera eco-friendly range of fabrics
Ecovera-eco-friendly range of fabrics.

MUMBAI, INDIA: Raymond Group has unveiled the eco-friendly Ecovera – a range of fabrics manufactured by using R|Elan, an innovative plastic made fibre from Reliance Industries Ltd (RIL).

The Ecovera range will soon hit 1500 stores across 700 cities. It is made from R|Elan GreenGold, the greenest fibre in the world. R|Elan GreenGold is made by recycling post- consumer waste PET bottles, using bio-fuels and energy-efficient processes.

Raymond’s Ecovera, powered by RIL’s R|Elan, will redeem almost 1 million PET bottles from landfills. It’s a testimony to both RIL and Raymond’s commitment to saving the Earth.

Drawing from Reliance’s extensive R&D and vast expertise in fibres, R|Elan is a portfolio of innovative fabrics that does more. R|Elan GreenGold is a new-age technology from RIL with globally supreme eco-credentials and specially engineered to fulfil consumer requirement for sustainable fashion. GreenGold is one of the eco-friendliest raw materials for the fashion industry and is supporting major brands achieve their environmental commitments.

R|Elan products will provide consumers next generation fabrics that are in line with the latest fashion trends while also fulfilling their lifestyle needs, RIL said.

“We as an organisation are known for innovations in manufacturing top quality fabrics using both natural and man-made fibres. In our endeavour to create eco-friendly, sustainable fabrics, R|Elan GreenGold is a perfect choice to produce fabrics that have multiple qualities with superior handle and lustre. The use of R|Elan GreenGold is also a step towards achieving our goal of making our organisation sustainable and environment-friendly,” said Sudhanshu Pokhriyal, President, Textiles, Raymond Ltd.

“We are proud to be associated with Raymond. It provides us with an opportunity to do our bit for the environment. R|Elan GreenGold enables and equips Raymond to create an innovative and fashionable fabric with an added dose of sustainability,” added Gunjan Sharma, CMO – Polyester Business, RIL.

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