RPM acquires cleaning, drain care products from CR Brands

RPM acquires cleaning, drain care products from CR Brands

4:34 AM, 2nd August 2018
RPM acquires cleaning, drain care products from CR Brands
Mean Green branded line of specialty cleaning products and the exclusive North American licensing for Roto-Rooter branded drain care products.

MEDINA, US: RPM International Inc (RPM) said that its Rust-Oleum group has acquired the Mean Green branded line and Roto-Rooter branded drain care products from CR Brands, which is based in Cincinnati, Ohio.

Mean Green branded line of specialty cleaning products and the exclusive North American licensing for Roto-Rooter branded drain care products.

These product lines have annual net sales of approximately $20 million.

Mean Green is a leading heavy-duty cleaner, with a broad array of products for mould, mildew, bacteria, grease and other uses. Roto-Rooter is the number one name in plumbing services, lending tremendous brand strength behind its line of drain care products that include hair clog remover, gel clog remover, build up remover and septic tank treatment. These products have broad national distribution and can be found in big box retailers, such as Home Depot, Lowe’s, Wal-Mart and Menards, as well as grocers and other retailers. They will be integrated into Rust-Oleum's current portfolio of cleaning and drain care products.

“Rust-Oleum has made a concentrated effort to build and grow its platform of cleaners, which initially began with the Jomax brand and has since expanded to include the well-recognized brands of Krud-Kutter, Whink and Moldex. Mean Green and Roto Rooter products are excellent strategic fits that add more dimension to the growing portfolio,” said Frank Sullivan, RPM chairman and CEO.

“Utilizing Rust-Oleum’s sales and distribution network will significantly increase the reach of these leading products. At the same time, we expect to leverage their connections to achieve greater penetration of Rust-Oleum’s brands in grocery and other retail channels,” added Sullivan.

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