RPM acquires leader in rust stain removal products, Whink

RPM acquires leader in rust stain removal products, Whink

4:33 AM, 5th December 2017
RPM logo

MEDINA, US: RPM International Inc (RPM) said that its Rust-Oleum business group has acquired Whink Products, a speciality cleaners’ manufacturer, marketer and market share leader in the rust stain removal segment. 

Based in Eldora, Iowa, Whink provides a broad range of speciality products, including premium rust, carpet and laundry stain removers; cooktop, countertop and wood cleaners; mineral deposit removers; and drain and septic system treatments. Among its leading brands are rust stain remover and rust guard. They are sold through major retailers, home centres and grocery chains.

“In addition to providing us with the leading brand in the rust stain removal segment, Whink will also accelerate our expansion into other indoor cleaning solutions, adding a breadth of offerings to our rapidly growing Krud Kutter program. We welcome the Whink team to the RPM family of entrepreneurial speciality chemical companies,” said Frank Sullivan, RPM chairman CEO.

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