Symrise acquire Flavor Infusion, grows natural beverage portfolio

Symrise to acquire Flavor Infusion, grows natural beverage portfolio

12:22 PM, 7th June 2015
Symrise to acquire Flavor Infusion, grows natural beverage portfolio
Symrise AG headquarters in Germany. (File photo)

HOLZMINDEN, GERMANY: Symrise AG said that it has agreed to acquire California based Flavor Infusion, a specialized supplier for natural beverage solutions in North America, the transaction expected to close in the third quarter 2015. The financial details of the deal were not disclosed.

The company generated turnover of about $10 million, Symrise said. Also Symrise will integrate Flavor Infusion activities in its US flavor & nutrition business immediately after closing.

With this acquisition, Symrise is strengthening its product offering for natural beverage applications and further expands into the strongly growing market of flavoured water.

“The market for flavoured waters, teas, sports and energy drinks is booming, especially in North America. The acquisition is thus another strategic step to capitalize on the increasing consumer awareness for health and wellbeing, in particular the growing demand for infused water and non-alcoholic beverages,” said Dr Heinz-Jurgen Bertram, CEO, Symrise AG.

Flavor Infusion has a wide product portfolio, an impressive customer base and solid financials. Our customers will benefit from a highly diversified offering of functional and hydration based drinks as well as numerous applications, said Bertram.

Over the years, Flavor Infusion has built up distinct expertise in beverage application and development as well as process technologies for natural beverage applications. Since its foundation in 2004, the company has strongly benefited from the positive dynamics in the US beverages market which, according to estimates, is growing by 5 to 7 percent annually.

The company has continuously expanded its customer base that comprises some of the largest and most reputable global beverage and food manufacturers. Furthermore, it developed a diversified portfolio of proprietary beverage bases, formulas and marketed applications that are acquired through the transaction, Symrise said.

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