Tata Chemicals rebrands global subsidiaries

Tata Chemicals rebrands global subsidiaries

2:56 PM, 17th June 2011
Tata Chemicals rebrands global subsidiaries
DeLyle Bloomquist, President, Global Chemicals Business, Tata Chemicals.

MUMBAI, INDIA: Tata Chemicals, part of the $ 67.4-billion Tata group, announced a major rebranding initiative embracing its subsidiaries in the UK, the US and Kenya under the Tata Chemicals corporate brand. The Tata brand is well recognized in these geographies and this move will help to strengthen the Tata Chemicals brand across the globe.

Following the operational integration across the subsidiaries, this move will open up opportunities for Tata Chemicals to be more customer-centric with a strong supply chain capability spanning four continents under a common corporate brand.

“This move will result in convening a united organisation for our customers instead of representing the business as four different companies. We will now be able to more effectively leverage our businesses as one of the largest and the most geographically diverse producers of soda ash, sodium bi-carbonate and salt. This integration under a common brand lays down the strategic direction for the next growth phase for Tata Chemicals’ global chemicals business that will ensure a superior experience to our stakeholders across the world,” said DeLyle Bloomquist, President, Global Chemicals Business, Tata Chemicals.

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