TerraVia’s whole algae used as top plant-based protein in grocery store

TerraVia’s whole algae used as a top plant-based protein in grocery store

5:59 AM, 16th September 2016
TerraVia’s whole algae used as a top plant-based protein in grocery store
TerraVia’s AlgaVia protein-rich whole algae is unique versus traditional plant-based proteins as it is a whole food, not a processed isolate or concentrate like pea, soy or rice, and yet contains approximately 65 percent vegan protein.

SAN FRANCISCO, US: TerraVia said that its AlgaVia Protein-Rich Whole Algae continues to gain traction among leading food manufacturers and pioneering plant-based brands. AlgaVia Protein-Rich Whole Algae is already being incorporated into numerous products across the grocery store including bakery, snacks, beverages, and bars nationwide, such as in OLLY, Enjoy Life Foods, and K’ul Chocolate products.

AlgaVia Protein-Rich Whole Algae is unique versus traditional plant-based proteins as it is a whole food, not a processed isolate or concentrate like pea, soy or rice, and yet contains approximately 65 percent vegan protein, with high protein digestibility. It also delivers dietary fiber and beneficial lipids and contains all essential amino acids.

This whole food ingredient is also distinct from typical plant-based proteins because of its natural encapsulation, which helps enable food manufacturers to formulate with higher levels of protein while maintaining a food’s natural texture and consistency. AlgaVia Protein-Rich Whole Algae is non-GMO, gluten-free and free of known allergens.

According to Mintel, more Americans are demanding quality sources of plant-based proteins and 33 percent of consumers are planning to buy more vegetarian/plant-based food products in the next year. TerraVia is addressing a key market need for new, alternative plant-based proteins that are vegan and free of known allergens as well as providing an innovative solution for sustainable sources of protein.

TerraVia’s AlgaVia Protein-Rich Whole Algae is part of the Company’s proven portfolio of algae food ingredients and products (including AlgaVia Lipid-Rich Whole Algae and AlgaWise Algae Oils) that are the result of over a decade of product development focused on unlocking the power of algae, the mother of all plants, and earth’s original superfood.

“We are super excited to be able to incorporate AlgaVia into our new line of protein powders, including our OLLY Nourishing Smoothies that will be available in 1800 Target stores nationwide,” said OLLY CEO and Co-Founder Brad Harrington.

“For us, taste is everything. If we can add protein to a product line and not hurt the taste at all, that’s the Holy Grail,” said Joel Warady, chief sales and marketing officer, Enjoy Life Foods, a division of Mondelez.

“After spending over a decade looking for clean, plant-based sources of protein, I was really excited to try TerraVia’s AlgaVia Protein-Rich Whole Algae – non-GMO, free of known allergens and ideal for formulating higher levels of protein without impacting taste and texture,” said Charles Chang, founder & former CEO of Vega, a division of White Wave Foods.

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