Three major trends fostering water softener market growth

10:17 AM, 12th January 2021
Increasing soft water requirements as well as rapid industrialization are also expected to boost the water softener product demand over the coming years.

The water softener market is poised to amass noteworthy gains in the coming years owing to supportive regulatory amendments by EU concerning clean water for controlling health hazards. Increasing soft water requirements as well as rapid industrialization are also expected to boost the product demand over the coming years.  

The rapid and intense growth of the COVID-19 pandemic has severely impacted business operations on a global level. In fact, with a few exclusions, the COVID-19 outbreak has substantially slowed down investments in the water treatment sector across the globe. However, with largescale vaccination campaigns taking place across the world, lockdown impositions are expected to be eased gradually, allowing fast recovery of the overall manufacturing sector, which is one of the largest consumers for the industry.

In fact, numerous industry participants are increasing their focus on business growth through investments, and mergers & acquisitions, investments and strategic collaborations. Citing an instance, in December 2020, Hawaiian Cool Water LLC, the largest provider as well as servicer of water purification and filtration systems for commercial entities, reportedly purchased AAA BestWater Co, one of the largest and oldest residential water softener and filtration firm. This new acquisition would further expand the Hawaiian Cool Water family into the overall residential water treatment sector.

Global Market Insights Inc, estimates that the water softener market would surpass a $10 billion valuation by 2024.

Below are some of the key trends that are likely to influence water softener industry growth:

Increasing use of 1,200,000 capacity salt-based water softener

Salt-based water softener market having a capacity of 1,200,000 grain is expected to exceed nearly 180 thousand units by the end of the forecast time period. Increasing application potential in food processing units and oil & gas industry to decrease wastewater and protect interior corrosion as well as equipment damage is anticipated to encourage product demand over the coming years.  

Strict industrial safety rules in Italy

On the geographical front, salt free water softener market in Italy is expected to reach a valuation of around $125 million by the end of the analysis timeline. This anticipated growth is ascribed to the presence of high number of automotive manufacturers in the country. Additionally, the presence of favorable stringent industrial safety rules relating to clean water and quality standards will also contribute towards market growth.

Increasing application scope across numerous industries in Russia

In Russia salt-based water softener market of capacity 9,00,000 grain is anticipated to experience gains of around 7.5 percent over the forecast time period. Surging application scope throughout numerous industries including pharmaceuticals, refineries, and chemical due to its capability to enhance the quality of water needed in these sectors is slated to fuel the product demand in Russia.

Currently, several companies are actively engaged towards novel product launches to gain a competitive edge and expand their customer base in the market. Citing an instance, in October 2020, Pentair, a leading water treatment firm, reportedly unveiled the release of the new Connected Salt Level Sensor. This new device makes it easy for homeowners to efficiently monitor their salt level of water softener to aid ensure an ongoing flow of soft water int heir households. The new product would also give users access to the finest water quality through sustainable and smart solutions.

Browse key industry insights spread across 1800 pages with 3996 market data tables & 27 figures & charts from the report, “Water Softener market by product, capacity and application, industry analysis report, regional outlook, application potential, price trend, competitive market share & forecast, 2018 – 2024” in detail along with the table of contents: https://www.gminsights.com/request-sample/detail/2887

Hindering factors that are adversely impacting product demand

Cost concerns about extensive energy use owing to complex operations might limit profitability of industry. Strict ecological guidelines across the US might also add on compliance cost, which is likely to affect water softener industry price trends.

The competitive landscape of the market includes Whirlpool, Marlo Incorporated, GE, Honeywell International, Culligan International Company, Morton Salt, 3M and Canature Environmental Products among many others.

© Worldofchemicals News

Contact Info:

Arun Hegde
Corporate Sales, USA
Global Market Insights Inc.
Phone: 1-302-846-7766
Toll Free: 1-888-689-0688
Email: sales@gminsights.com
Website: https://www.gminsights.com

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