Turkish town revitalized by AzoNobel's Let's colour project

Turkish town revitalized by AzoNobel's Let's colour project

5:07 AM, 16th January 2019
AkzoNobel

KUSADASI, EUROPE: A major community project has been carried out by AkzoNobel's Marshall paint brand. More than 400 homes are being revitalized in the town of Kusadasi on Turkey's western Aegean coast as part of the company's global "Let's Colour" program.

Now in its final phase, the project is focused on brightening up homes in the Tepe neighborhood. Perched high up on a hill, the neighborhood was chosen for its high visibility. As well as helping to improve the lives of the 2,000 Tepe residents, the colorful makeover is also starting to attract curious visitors.

"We're delighted that our passion for paint is helping to uplift local communities and create happy homes in and around Kusadasi," said Rainer Schmidt, Global Director of Consumer Marketing for AkzoNobel Decorative Paints.

Carried out in partnership with the local community, the Venuart Group and the Kusadasi municipality, the ongoing project involves using more than 50,000 liters of Marshall paint and is the biggest "Let's Colour" activity to be staged in Turkey so far.

"This is a crucial location for us, as it's the first place seen by tourists when they arrive at Kusadasi port. It makes for a striking panorama, which is why we believe this project will make a great contribution to our community," said Özer Kayali, Kusadasi Mayor.

The transformation of the Tepe neighborhood is Marshall's seventh project under the "Let's Colour" banner. "It's great to see how we can make living spaces more social, pleasurable and habitable while also inspiring and motivating people through the use of color," said Pinar Adabag, Marshall's Marketing Manager.

The total amount of paint used for the company's "Let's Colour" projects will become over 1.3 million liters. Nearly 2,300 "Let's Colour" projects have been completed around the world to date, involving more than 12,000 volunteers and benefiting more than 81 million people.

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