Yara acquires MicroAccount’s farm management system business

Yara acquires MicroAccount’s farm management system business

4:45 AM, 23rd May 2016
Yara acquires MicroAccount’s farm management system business
Terje Knutsen, head of crop nutrition, Yara International ASA. (File photo)

OSLO, NORWAY: Yara International ASA has reached an agreement with the Bulgarian company MicroAccount to acquire their farm management system business in Bulgaria and Romania.

The acquired business will be operated from Varna in Bulgaria and become an integrated part of Yara crop nutrition's global footprint.

Last year Yara introduced a new farmer centric strategy for the crop nutrition segment. Digital tools and services like farm management systems are becoming an increasingly important part of modern farming, and Yara has sought to strengthen its position in this area.

 "By combining Yara's extensive crop nutrition knowledge with a broad portfolio of digital farm management tools and services, we will have a unique platform from which to support our customers, far beyond the geographical area this business currently serves," said, Terje Knutsen, head of crop nutrition, Yara.

"We want to be the farmer's crop nutrition partner and deliver complete crop nutrition solutions, not only fertilizer. By expanding our digital tools and services portfolio we can help the farmer increase productivity and improve crop quality further, while at the same time contributing to reduce the environmental impact of agriculture," said Knutsen.

For a number of years, Yara has invested in R&D and innovation to convert crop based agronomy and application knowledge into a digital format, through development of precision farming tools and services. The current portfolio includes the Yara N-Sensor which helps optimize the application of nitrogen fertilizers, smartphone apps designed to identify nutrient status and deficiencies in crops, and the knowledge bank Megalab where farmers' leaf or soil samples are used to give a complete recommendation for a crop nutrition solution.

© Worldofchemicals News


Read the latest news from Yara:

Yara to expand fertilizer plant in Brazil

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