PARSIPPANY/BUELLTON, US: Zoetis Inc has completed the acquisition of Platinum Performance, a privately-held nutrition-focused animal health company.
Platinum Performance was established in 1996 by Dr. Doug Herthel, DVM, and his son Mark Herthel, who will continue to lead the new Zoetis business as President of Platinum Performance. Platinum Performance will operate as a wholly owned subsidiary of Zoetis, and continue doing business from its Buellton, California headquarters.
“We are pleased to welcome the Platinum Performance team to Zoetis and together expand on the success of their high-quality, nutritional product formulas for horses, dogs and cats. We look forward to coupling the expertise of Platinum’s colleagues and strength of the brand in the equine community with Zoetis’ global scale, resources and capabilities to drive increased focus on health and wellness as part of the continuum of animal care,” said Kristin Peck, Executive Vice President and Group President, US Operations, Business Development and Strategy for Zoetis.
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